The Profitability Paradox of Crash Games in Affiliate Marketing

Crash games have emerged as a dominant force in affiliate marketing, offering rapid scalability and viral potential. Yet advertisers increasingly shun the format due to concerns over player retention and traffic quality. Valentyn, a seasoned digital marketer with seven years of experience, highlighted these contradictions at Sempro Conf, drawing from his team's expertise in driving millions in monthly traffic.

Chicken Road exemplifies the genre's appeal to Gen Z, leveraging clickbait creatives and aggressive welcome packs. However, its player lifecycle averages just 3-4 months—far shorter than the 6-12 months typical of slot players. Plinko, a crash game veteran, maintains popularity through intuitive mechanics but faces similar challenges in sustaining engagement.